On most of the websites the most visited part it is the article page. Based on our experience it is the article page where the majority of the free space can be found. This space is impossible to fill based on static methods, as the content and the comments changes dynamically from page to page and from time to time. This space is also highly valuable, as when the visitor arrives at the end of the article or the end of the flow of comments it is the time when she or he decides whether to browse on our site or look for content somewhere else. That is why it is crucial to show our visitor as much interesting content as we can from our site or from our network.
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