Now before we get into it I want to explain to you the importance of building a good strong list.
If you build a good list it’s an asset like bricks and mortar, it’s like owning a house. The difference is that you’ll be able to tap the list for money whenever you need it. A good list will bring you money for ever.
Now just a few days ago I had dinner with a chap who had built up a list (from scratch) of over 700,000 opt in e-mail addresses in less than 12 months. The interesting thing about it was that although he was immensely proud of this enormous list (and rightly so) when we compared the profits that were being made, I was actually making more profit from one of my smaller lists of just 12,000 than he was out of 700,000.
On top of that he was having to work 20 hours a day and employee 14 staff. The point here is the list should not be about size, it should be about quality.
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