| UMMARY: In this week's chart, we compare survey responses for top sources of traffic, and conversion of website visitors. Share your thoughts and insights on this topic in our LinkedIn discussion group. |
by Brad Bortone, Senior Research Editor
In the MarketingSherpa 2012 Lead Generation Benchmark Report, we learned that organic search is the top source for generating website traffic. But, much like actual lead generation, volume alone doesn’t offer much value. In many cases, it’s the quality of both leads and website traffic that generates revenue and returns.
The following chart compares the responses for top sources of traffic, and top sources for conversion, of visitors on study participants’ websites.
Q: Which of the following sources generates the GREATEST VOLUME of traffic coming to your site?
Q: Which of the following sources generates traffic with the greatest CONVERSION RATES on your site? CLICK HERE FOR MORE INFO
In the MarketingSherpa 2012 Lead Generation Benchmark Report, we learned that organic search is the top source for generating website traffic. But, much like actual lead generation, volume alone doesn’t offer much value. In many cases, it’s the quality of both leads and website traffic that generates revenue and returns.
The following chart compares the responses for top sources of traffic, and top sources for conversion, of visitors on study participants’ websites.
Q: Which of the following sources generates the GREATEST VOLUME of traffic coming to your site?
Q: Which of the following sources generates traffic with the greatest CONVERSION RATES on your site? CLICK HERE FOR MORE INFO
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