Just as you wouldn’t recommend clients putting all their investment monies into one stock, we would not recommend marketing plans only contain one single source of traffic. How much risk would that be?
We see many companies come to us having built a business around a single traffic source and primarily that is either Google Adwords or Google SEO. I can see the benefits – it is easy to manage and if you understand SEO, it can be a good way to drive traffic. But what if:
#trafficgenerationideasforadvisors
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