I see it time and time again: The number-one challenge faced by brand-new internet business owners is a lack of traffic. Obviously, if your website isn't getting any traffic, you're not generating any sales. And what's worse is that without traffic, you can't test the key components of your sales process. And if you roll out a large traffic campaign beforeyou've tested your site to make sure it converts maximum visitors into buyers, you risk losing sales and looking unprofessional to potential business partners and affiliates.
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