As you build your site, you should be planning your marketing activity. Without this, you will not succeed.
We are sometimes shocked by the naivety of retailers – especially startups – when it comes to getting traffic. Folk imagine that a spanking website + plus SEO will generate £1m in short order. In fact, it’s pretty hard work nowadays: you need time, money, planning, management & measurement. The sort of things you need to run a business. Plus, there are no silver bullets, such as Facebook and Twitter. This approach may work if you are a large brand or retailer with a lot of latent demand, but simply won’t cut the mustard for the smaller company.
#e-commercemarketing
